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Sub Geographies

SE Dallas/Pleasant Grove


South East Oak Cliff

South Central Oak Cliff

North Oak Cliff

Mountain Creek

West Dallas

Buckner Terrace/E Dallas

South Dallas/Fair Park

SW Oak Cliff/Red Bird



Area #10: Southwest Oak Cliff/Red Bird

Southwest Oak Cliff Map

Committee Chairs

Chair: Perry Johnson

Vice Chair: Albert Bryant, Jr.

Quick Facts

Council Districts: 1, 3, 4, 5, & 8

Population: 93,072

Area: 24.08 sq. mi.; 15,411 acres

Households: 30,792

Per Capita Income: $15,707


Beautification of US Highway 67


The Area 10 Task Force has determined that installing landscapes along U S Highway 67 between IH 20 and its merge into IH 35E would beautify the entrance into this sector of Dallas’s southern community. Funds are available to design and install landscapes of trees, shrubs, and plants with an irrigation system of automatic sprinklers powered by solar panels. The City, Neighborhood Organizations, Businesses, Individuals and others may partner with Texas Department of Transportation (TxDOT) to be responsible for the maintenance of the landscapes.


The beautification project takes advantage of U.S. Highway 67 cutting through the center of the geographic area. Neighborhoods, churches, burgeoning medical facilities and existing parks support this development as a tying asset. A weakness and continuing threat to development is the negative perception of the southern areas. Our plan is to seize the opportunity to build from a moderate sized project (67 Beautification) to a medium sized project (the Sportplex) to a focal larger project (Southwest Center Mall) and maintain a positive flow of growth and information for Area 10 in particular, and the Southern Dallas as a whole.

The beautification of U.S. Highway 67 is intended to initiate Area10 development. The Sportplex is designed to enhance wellness by promotion of physical fitness and preventive disease management. Planned programs include basketball, volleyball, track and weight training. The focus is toward families and targeting youth with mentoring, tutoring and afterschool programs. The Southwest Center Mall project will be directed by recommendations made from the Urban Land Institute (ULI) study in progress. The report will indicate through a market based analysis the highest and best use for the mall.


Status - Completed (Updated 3/21/2011)


Construction was completed in October 2010 on the landscape installation at the US-67/I-35E and US-67/Kiest Blvd. interchanges.


On April 28, 2010, the Dallas City Council approved the transfer of maintenance of the US Highway 67 right-of-way from TxDOT to the City of Dallas. This transfer allows TxDOT to move forward with a installation of landscaping features at the US-67 / I-35 and US-67 / Kiest Blvd. intersections for autumn 2010. The City will then maintain the landscaping for 5 years, or until the plantings become self-sustaining.


Read more about Area #10's proposed project in the Interim Team Report.



Fact Sheets

(480 KB) Download Southwest Oak Cliff/Red Bird Fact Sheet

Arrow Go to: Area 1 Development Highlights


Meeting Minutes

(9.36 KB) February 19, 2009
(9.26 KB)

March 26, 2009

(40 KB)

August 3, 2009


Planning Studies

Arrow Go to: ULI Southwest Center Mall Advisory Services Panel Presentation

Arrow Go to: Area 10 Existing Plans